Each market has its own unique circumstances. In order to build and grow, we need to adapt our models and build lasting relationships.
Our business model was always intended to go global. Tailoring products and partnership methodologies to suit different market conditions - from regulations to user segments - was challenging. In order to collectively serve the needs of a market, we required a strong local presence.
Staying true to our vision of building sustainable partnerships within the countries we operated in, we adopted a joint venture model within Pakistan. We needed more than a partnership, we needed to become one.
Due to the population growth in Pakistan, it is steadily becoming one of the world’s largest retail and grocery markets. The majority of these transactions are happening within the informal sector, leading to the rise of mobile money services and other alternative payment infrastructures developing.
These new models give rise to the need for unique digital financing and lending solutions to service the growing demands of the market. With a population in excess of 220 million people, and a retail market of 2.5 million businesses, the opportunity for real-time transactional financing solutions is huge.